24 March 2021
Silvana, how did your FILA adventure begin? «I was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was only…
17 March 2021
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
10 March 2021
Because wool is a long-lived fiber, already adopted in Mesopotamian around 3,000 b.C. From there, it has spread in classical Greece and Ancient Rome: especially here, the…
3 March 2021
Today, the myth of FILA lives thanks to the most refined digital technologies, but we have to think it isn’t always been like this. A specific category…
24 February 2021
Few people know that the motto ‘Less is more’, commonly referred to Mies van der Rohe, was actually invented by another genius of 20th century’s architecture, Peter…
18 February 2021
In 1975, also thanks to FILA’s growing success, America appeared as an adventure to face without fear, especially if we consider the appreciation for the Brand overseas.…
20 January 2021
But here I am, I’m here, I am matter shaping itself in an artist’s hands. I’m observing him at work, not everyone has the privilege to get…
13 January 2021
Am I dreaming? In this silence-soaked room, it’s a doubt that often comes to me. I observe the faces of the athletes on the walls, their arms…
30 December 2020
2020 has been a turning point. As a Foundation celebrating its first tenth anniversary, it has been fundamental to understand the resources and potentialities we had, and…
3 December 2020
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
