2020 has been a turning point. As a Foundation celebrating its first tenth anniversary, it has been fundamental to understand the resources and potentialities we had, and…
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge tradition…
Tradition is to keep the fire alive, not worhipping ashes Czech composer Gustav Mahler said once. That’s it: in the year of the health emergency that led…
Thus Pierluigi Rolando started working on the winter line, with his own, special technical skills. The very first step for him was to develop a warm, soft,…
The Italian industrial production in the 19th and 20th is plenty of fascinating realities: anyway, not all of them have been safeguarded in a proper way. When…
Reinhold Messner has never considered mountains as simple peaks, but as vital organisms that deserve care and respect. He has always tried to penetrate rather than climb…
‘Outfit’ is a word we daily use, maybe even abuse sometime: a striking contribution to its definition (at least in sportswear) came right from FILA and White…