All visits are led by the museum’s cultural mediators—professionals specialized in promoting a participatory and curious approach to the brand’s history, encouraging dialogue and engagement with the public.
Opening hours: Monday, Thursday, and Friday from 10:00 AM to 12:30 PM and from 2:00 PM to 4:30 PM.
Free admission with mandatory reservation.

It is possible to visit “Rally della Lana 1973–2023” at FILA Brand Experience Center during opening hours.

FILA Brand Experience Center Open Days
4, 5 and 6 September – from 3:00 PM to 7:00 PM
Free admission, no reservation required.

Visits in Italian and English

The visits, which last one hour, are free of charge and available in both Italian and English. We invite you to check the calendar to verify availability at the time of booking.

Visits in LIS (Italian Sign Language)

Fondazione FILA Museum offers accessible guided tours in Italian Sign Language (LIS), led by specialized guides, to promote an inclusive and engaging visitor experience.
Through this form, you can submit a booking request for the LIS (Italian Sign Language) guided tour service.
Submitting the form constitutes a booking request and not an automatic confirmation.
The Foundation reserves up to three working days to respond regarding the availability of the service.

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Preferenze di data e orario

Giorni di apertura del FILA Brand Experience Center: lunedì, giovedì e venerdì.
Orari di visita: 10:00-11:00; 11:30-12:30; 14:00-15:00; 15:30-16:30

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Educational activities for schools

Fondazione FILA Museum welcomes schools and educational institutions of all levels with dedicated programs designed to engage students in the brand’s history through an immersive and educational experience.
We invite you to check the calendar to verify availability and leave your contact details to be reached by the Fondazione FILA Museum staff, who will help arrange the most suitable activities for your group’s needs.