TUTT1 1NS1EME – THE EXHIBITION

Launched by the FILA Foundation Museum in early 2022 on the occasion of the brand’s 111th anniversary, TUTT1 1NS1EME (‘All Together’) was a competition that asked participants to look at the issue of sustainability from both a social and environmental point of view.. Ninety-six artists and artist collectives from all over Italy participated. On May 20th, 2022, the Jury awarded six of them:

  • 1st place Sarah Aglì, Ecological Footprint
  • 2nd place Anna Maria Landolfi, Eco Printing
  • 3rd place Fabiola Sangineto, City of The Future
  • Honorable mention to the youngest participant Martino Degani, I pappagalli della sostenibilità
  • School mention ASD Bi Roller Pattinaggio Biella, La mobilità attiva
  • Gen Z Award Sara Garino e Aurora Lanza, Light Out

In conjunction with Museimpresa’s 21st Business Culture Week 7 to 21 November 2022, FILA Foundation Museum hosted TUTT1 1NS1EME: THE EXHIBITION: a special project of the six selected works. By creating a strong dialogue with the museum’s rooms, they told a cross-disciplinary, transgene rational narrative. Spanning videos to graphics, installation art to eco-printing, they added a significant chapter to FILA’s history.

The Winning Works

1° “Ecological Footprint”

Sarah Aglì

  • 2022
  • Digital illustration
  • 50x70cm
  • Courtesy the artist

Ecological Footprint embodies the impact that humans have on the planet. Using a FILA Disruptor sneaker, a camera and Photoshop, the final, semi-realist result highlights the company’s commitment to sustainability. The subliminal message that FILA is aware of its ecological footprint is expressed by the imagery in the picture, and the text in English aims to resonate with an international audience.

2° “Eco Printing”

Anna Maria Landolfi

  • 2022
  • Botanical Printing on fabric
  • Variable size
  • Courtesy the artist

Ecoprinting is a sustainable printing and dyeing technique using materials offered by nature: leaves, roots and flowers that are devoid of chemical substances. Fabrics are commonly plant-based (cotton, hemp) or natural, such as wool or silk. Nature presents itself and gives us emotions, in a process which we are just beginning to master.

3° “FILA – City Of The Future”

Fabiola Sangineto

  • 2022
  • Digital illustration
  • 50x70cm
  • Courtesy the artist

In the digital illustration FILA – City Of The Future, presents an axonometric space made up of letters that compose the FILA and TUTTI INSIEME (‘All Together’). Within it, we can see some of the athletes who have helped make the brand’s history, from the navigator Giovanni Soldini to tennis players Evonne Goolagong Cawley and Adriano Panatta, and the mountaineer Reinhold Messner. It’s a visual storytelling of the brand, celebrating an innovative spirit, that continues to evolve.

Special mention “I pappagalli della sostenibilità”

Martino Degani

  • 2022
  • Installation, mixed media
  • Variable size
  • Courtesy the artist

By presenting a group of fun, colourful parrots – birds that can recreate human basic phonics and thus remind us of our childhood – this work speaks of the urgency that surrounds sustainability. It has to permeate everything, from food to clothing and housing. These three areas are represented by three of UNESCO’s ‘ creative cities’: Piedmont, Alba (gastronomy), Biella (textile crafts) and Turin (design).

Special mention “La mobilità attiva”

ASD Bi Roller Pattinaggio Biella

  • 2022
  • Video (Directed by Aldo Rocchetti)
  • 2’44″”
  • Courtesy the artist

This project is a concrete, feasible example of ‘active mobility’. It speaks of sustainably as ‘a developmental condition able to guarantee the fulfilment of the needs of the present generation, without compromising future generations’ possibilities to achieve theirs’. The video recognises a process of awareness that, starting from Biella, could lead to changes in the national traffic code: for example, skates are recognized as a mode of urban transport.

Speciale mention “Light Out”

Sara Garino e Aurora Lanza

  • 2022
  • Installation, mixed media
  • Variable size
  • Courtesy the artist

Our planet is becoming more fragile day by day, both from an ecological and a social perspective. A process of awareness is necessary. Starting from this premise, the creators developed a work that originates from FILA’s characteristic language: swapping green for red presents the first moment of reflection on ecology. The universal recycling symbol represents the concepts of sustainability and equality – both environmental and social – in the best possible light.