Open Weekend | ApritiModa 2026

On Saturday 24 and Sunday 25 October, the FILA Brand Experience Center offers a special opportunity: the Historical Archive will open its doors to the public, exceptionally accessible for this weekend.

It is a unique opportunity to discover the roots and identity of the brand, explore the Museum’s themed areas and immerse yourself in the heritage preserved within the Archive.

And there is more: at the end of the tour, the lounge area awaits you with activities designed to let you experience the space creatively.

Decorate your tote bag

Each participant will receive a natural canvas tote bag to personalise with fabric cut-outs, threads, beads, colours and all the creativity you can bring. No rules, no limits: just you, the materials and your idea.

At the end, you can take it home with you. A unique piece, made by you, that tells the story of your experience.

Selfie Mirror

Just a few steps from the workshop area, you will find a space featuring a rug, mirror and racks filled with iconic FILA garments and accessories. Try them on, experiment with different combinations, wear the pieces that have made FILA history and take unique photos — proudly showing off the tote bag you have just created.

Achieve the Archive

The Achieve the Archive project continues: bring along your old FILA garments and donate them. You will personally contribute to preserving and passing on the brand’s heritage. As a thank you, you will receive a special gift.

Useful information

When: Saturday 24 and Sunday 25 October
Opening hours: 10:00 AM – 1:00 PM | 2:00 PM – 6:00 PM
Admission: free, with mandatory booking on apritimoda.it/en

The two days are organised into one-hour time slots, with guided visits. Places are limited, so we recommend booking as soon as possible.

Admission is reserved for visitors with a booking. For capacity and safety reasons, we cannot guarantee entry without a reservation.

For information:
+39 0150997011
info_fondazione@fila.com