We are Fondazione FILA Museum
Established in 2010 by the president of FILA Gene Yoon, the FILA Foundation Museum aims to share and preserve the history of the brand. It has been a member of Museimpresa (the Italian Association of Business Archives and Museums) since 2014. We promote business culture with a focus on fashion and industrial history and integrate new technologies to engage audiences with immersive experiences.
We are a unique institution that acts as both an archive and a museum. We work towards the preservation, research, exhibition and innovation of our valuable legacy for the general public.
The FILA Museum is about to make a surprising move.
The FILA Museum is returning to its roots, and going back to where it all began.
Inside the original Biella factory, where the first thread was spun, the first logo created, and the first ideas came to life, something new is happening.
The building has been transformed. The spaces now speak in a new way, but the spirit remains the same — the spirit of those who made the impossible real, dressed icons, and defied limits.
What secrets lie behind those doors? What’s hidden in never-before-seen archives or among forgotten prototypes?
Even the white walls seem to know something you don’t — yet.
Educational activities
The FILA Foundation Museum embraces an educational programme that goes beyond the mere display of objects.
The history of the brand is the starting point for engaging experiences that lead visitors to reflect on wider subjects such as sports, the evolution of fashion, the perception of images, and archival processes.
Children of all ages are guided along customised journeys that place greater emphasis on the stages of learning rather than any outcomes.
Brand ambassador
We are thrilled to introduce our ambassadors; Francesco ‘Ciccio’ Graziani and Andrea ‘Lucky’ Lucchetta
These two iconic figures embody FILA’s brand values with passion and charisma. Learn about their extraordinary stories, the victories that have shaped sports history, and their impact as brand ambassadors.
Blog stories
In our blog, we explore not only the rich history of our brand, but also the compelling stories of the athletes who have made a mark on FILA’s history.
Each post is an exciting journey along paths of creativity, commitment and success, capturing the essence of what makes FILA a unique and unforgettable brand.
