Museum
Following a meticulous process of restoration and reinterpretation of spaces, the historic FILA headquarters transforms today into the FILA Brand Experience Center: a place where creativity, ingenuity and style dialogue with the brand’s memory.
The spaces, designed to welcome visitors, scholars and enthusiasts in an inclusive and welcoming context, are configured as a research and knowledge center that preserves a careful selection of historical garments, accessories, campaigns and visual materials.
A place where the memory of the past inspires new visions, transforming the brand’s legacy into a living experience and a perspective for the future.
Welcome to the FILA Brand Experience Center, where memory, creativity and design merge. Explore the Museum areas:
TIMELINE AREA
An immersive journey traces over a century of history: from the Biella origins as an underwear knitwear factory to contemporary sportswear icons.
FOOTWEAR AREA
From the first shoes of the Eighties to today’s sneakers, this area shows how FILA has redefined style and technology in the world of sports and the street.
TENNIS AREA
With the White Line collection of 1974, FILA brings a new and dynamic elegance to tennis, told through its champions and their unique personalities.
SPORTS AREA
From mountains to ocean routes, FILA accompanies enterprises and collaborations that interpret sport as adventure, research and culture of movement.
PERFORMANCE AREA
In the Nineties, running becomes a laboratory of innovation: materials, shapes and colors tell the brand’s tension towards the future.
ACCESSORIES AREA
Accessories and international collaborations testify to FILA’s openness to dialogue with fashion, art and design.
ADVERTISING AREA
FILA is a visual universe. In this hall, iconic campaigns and avant-garde shots tell how the brand has forged its identity through images that have become icons.
SPORTSTYLE AREA
FILA is a pioneer in tracing the route between sports and fashion. This area celebrates the brand’s collaborative vocation and its ability to reinvent itself, conquering international runways and urban cultures without betraying its DNA.
PHOTO GALLERY
