Fashionably Fit. Intersections of sport and fashion

With its return to the Milan Fashion Week runway last March 1, FILA revived one of its most distinctive aspects: the dialogue between sport and fashion. Long before it became a trend, the brand had already recognised the creative potential of the encounter between the aesthetics of the playing field and the language of the runway.

Starting from this longstanding tradition of crossovers, Fondazione FILA Museum presents a symposium that will take place in the FILA Brand Experience Center’s conference room on March 31st, Tuesday, aiming to explore connections, languages, and perspectives between worlds that may initially seem distant.

9:00 Welcome

9:15 Symposium introduction

9:30 When sports are fashionable: the FILA Archive
Annalisa Zanni, Fondazione FILA Museum, Biella

10:00 Tennis, what a style! The Maglificio Maggia case study
Roberta Varoli, Archivio Maggia 1790, Occhieppo Superiore, Biella

10:30 Notes of contemporary sports
Daniele Menarini, Correre magazine, Milano

11:00 Towards a culture of fashion
Irene Calvi, Alma Mater Studiorum – University of Bologna

11:30 – 12:00: coffee break

12:00 Street Heritage. Italian sportswear and hip-hop culture
Giuseppe Gatti, University of Turin (online)

12:30 Cultures/Subcultures: a history of FILA’s catwalks
Daniele Licata, Fondazione FILA Museum, Biella

13:00 Women and sports, women are sports
Maria Canella, Accademia Unidee Fondazione Pistoletto, Biella

13:30 Reading streetstyle: urban culture in contemporary publishing
Francesca Spiller, Reading Room, Milano (online)

14:00 Final discussion

The symposium will take place on Tuesday, March 31st, in the conference room of the FILA Brand Experience Center, Via C. Cavour 17b, Biella.
Admission is free, but reservations are required at info@fondazionefila.com. The email must include the name, total number of participants, and at least one contact phone number.