FILAPEDIA: HOME
Today, on FILAPEDIA, we explore a word that is as commonplace as it is symbolic.
From Latin, casa literally means ‘cabin’, or more precisely, the early buildings that humans dwelled in. Over time, materials, size and layouts have varied according to residents’ needs, social classes and cultures. It is interesting to note, however, that over the centuries, the term has taken on nuances that venture into symbolism. In German, since the mid-19th century, Heimat has meant ‘home’, but also ‘small homeland’, a place to which we belong.
In the FILA universe, the word is present in several ways. For example, the Casa FILA collection celebrates the brand’s Italian origins with a sophisticated style that transforms sport into artistic expression.
In November 2025, ‘home’ also refers to the new location of our museum, which will finally open its doors to the public. Its location is still in Biella, the city where the brand was founded in 1911. But it has moved to the city centre, to Viale Cesare Battisti 26; the old FILA factory that operated from 1923 to 2004. Between its walls, several generations of employees, both women and men, witnessed the evolution of a local knitwear brand into an internationally recognised sportswear phenomenon. Over nearly a century, the building has seen the creation of historic garments, inspired groundbreaking campaigns, and welcomed world-renowned athletes.
This month, the FILA headquarters gives new life to our historical archive. Not only will the FILA Foundation be under the same roof as the marketing and product departments, but it will also manage the FILA Brand Experience Centre, the new name and chapter, of the FILA Foundation Museum.
The new exhibition is introduced with a time tunnel which, through a curated selection of clothing, footwear and accessories, illustrates the company’s long history. Open, accessible and with a phygital soul, the journey takes shape with themed areas, which shed new light on the brand’s sporting evolution; from tennis to outdoor activities and performance. The final section is dedicated to advertising campaigns and fashion and sports-style developments, telling the story of the brand’s constant strive to innovate.The FILA Brand Experience Centre is free to enter. It is a flexible and inclusive space, ready to host pop-up projects, educational activities, partnerships and collaborations. We look forward to experiencing them with you. Welcome home.
