{"id":18307,"date":"2025-11-18T10:00:00","date_gmt":"2025-11-18T09:00:00","guid":{"rendered":"https:\/\/www.fondazionefila.com\/?p=18307"},"modified":"2025-11-04T13:59:07","modified_gmt":"2025-11-04T12:59:07","slug":"filapedia-home","status":"publish","type":"post","link":"https:\/\/www.fondazionefila.com\/en\/filapedia-home\/","title":{"rendered":"FILAPEDIA: HOME"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"box-blog\">\n<p>Today, on <strong>FILAPEDIA<\/strong>, we explore a word that is as commonplace as it is symbolic.<\/p>\n<p>From Latin, <strong><em>casa<\/em> <\/strong>literally means \u2018cabin\u2019, or more precisely, the early buildings that humans dwelled in. Over time, materials, size and layouts have varied according to residents\u2019 needs, social classes and cultures. It is interesting to note, however, that over the centuries, the term has taken on nuances that venture into symbolism. In German, since the mid-19th century, <strong><em>Heimat <\/em><\/strong>has meant &#8216;home&#8217;, but also &#8216;small homeland&#8217;, a place to which we belong.<\/p>\n<p>In the <strong>FILA<\/strong> universe<strong>, <\/strong>the word is present in several ways. For example, the <strong>Casa FILA <\/strong>collection celebrates the brand&#8217;s Italian origins with a sophisticated style that transforms sport into artistic expression. <br \/>In November 2025, &#8216;home&#8217; also refers to <strong>the new location of our museum<\/strong>, which will finally open its doors to the public. Its location is still in <strong>Biella<\/strong>, the city where the brand was founded in 1911. But it has moved to the city centre, to Viale Cesare Battisti 26; the old FILA factory that operated from 1923 to 2004. Between its walls, several generations of employees, both women and men, witnessed the evolution of a local knitwear brand into an internationally recognised sportswear phenomenon. Over nearly a century, the building has seen the creation of historic garments, inspired groundbreaking campaigns, and welcomed world-renowned athletes.<\/p>\n<p>This month, the FILA headquarters gives new life to our<strong> historical archive<\/strong>. Not only will the FILA Foundation be under the same roof as the marketing and product departments, but it will also manage the <strong>FILA Brand Experience Centre<\/strong>, the new name and chapter, of the FILA Foundation Museum.<\/p>\n<p>The new exhibition is introduced with a <strong>time tunnel <\/strong>which, through a curated selection of clothing, footwear and accessories, illustrates the company&#8217;s long history. Open, accessible and with a <em>phygital<\/em> soul<em>, <\/em>the journey takes shape <strong>with themed areas, <\/strong>which shed new light on the brand&#8217;s sporting evolution; from tennis to outdoor activities and performance. The final section is dedicated to <strong>advertising campaigns <\/strong>and <strong>fashion and sports-style developments, telling <\/strong>the story of the brand\u2019s constant strive to innovate.The FILA Brand Experience Centre is free to enter. It is a flexible and inclusive space, ready to host pop-up projects, educational activities, partnerships and collaborations. We look forward to experiencing them with you. Welcome home.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<div class=\"box-blog\">\n<div class=\"box-suggest-newsletter\">\n<p>Vuoi ricevere &#8220;News da Wonnie&#8221;? Iscriviti subito <a id=\"link-wonnie-letter\" href=\"#box-newsletter-footer\">qui<\/a>!<\/p>\n<\/div>\n<a class=\"box-go-homeblog\" href=\"https:\/\/www.fondazionefila.com\/en\/blog\/\">Torna agli articoli!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, on FILAPEDIA, we explore a word that is as commonplace as it is symbolic. From Latin, casa literally means \u2018cabin\u2019, or more precisely, the early buildings that humans dwelled in. Over time, materials, size and layouts have varied according to residents\u2019 needs, social classes and cultures. It is interesting to note, however, that over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1032,1034],"tags":[],"class_list":["post-18307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-sport-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FILAPEDIA: HOME - Fondazione FILA Museum<\/title>\n<meta name=\"description\" content=\"FILAPEDIA, the encyclopaedia of FILA terms: the word &#039;home&#039; is perfect to describe the new FILA Brand Experience Centre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionefila.com\/en\/filapedia-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FILAPEDIA: HOME - Fondazione FILA Museum\" \/>\n<meta property=\"og:description\" content=\"FILAPEDIA, the encyclopaedia of FILA terms: the word &#039;home&#039; 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Today\u2019s word, \u2018home\u2019, is universal, symbolic and fitting in a month that marks a new beginning for our museum.","_links":{"self":[{"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/posts\/18307"}],"collection":[{"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/comments?post=18307"}],"version-history":[{"count":3,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/posts\/18307\/revisions"}],"predecessor-version":[{"id":18467,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/posts\/18307\/revisions\/18467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/media\/18309"}],"wp:attachment":[{"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/media?parent=18307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/categories?post=18307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazionefila.com\/en\/wp-json\/wp\/v2\/tags?post=18307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}