{"id":19708,"date":"2026-10-07T13:03:08","date_gmt":"2026-10-07T11:03:08","guid":{"rendered":"https:\/\/www.fondazionefila.com\/?page_id=19708"},"modified":"2026-10-09T12:32:01","modified_gmt":"2026-10-09T10:32:01","slug":"apritimoda","status":"publish","type":"page","link":"https:\/\/www.fondazionefila.com\/en\/apritimoda\/","title":{"rendered":"APRITIMODA"},"content":{"rendered":"\n
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\n \"Open\n <\/div>\n\n
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Open Weekend | ApritiModa 2026<\/h1>\n <\/div>\n\n

Two days of history and creativity: discover FILA and create your own tote bag.<\/h2>\n\n
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On Saturday 24 and Sunday 25 October, the FILA Brand Experience Center offers a special opportunity: the Historical Archive will open its doors to the public, exceptionally accessible for this weekend.<\/p>\n\n

It is a unique opportunity to discover the roots and identity of the brand, explore the Museum’s themed areas and immerse yourself in the heritage preserved within the Archive.<\/p>\n\n

And there is more: at the end of the tour, the lounge area awaits you with activities designed to let you experience the space creatively.<\/p>\n\n

Decorate your tote bag<\/strong><\/p>\n\n

Each participant will receive a natural canvas tote bag to personalise with fabric cut-outs, threads, beads, colours and all the creativity you can bring. No rules, no limits: just you, the materials and your idea.<\/p>\n\n

At the end, you can take it home with you. A unique piece, made by you, that tells the story of your experience.<\/p>\n\n

Selfie Mirror<\/strong><\/p>\n\n

Just a few steps from the workshop area, you will find a space featuring a rug, mirror and racks filled with iconic FILA garments and accessories. Try them on, experiment with different combinations, wear the pieces that have made FILA history and take unique photos \u2014 proudly showing off the tote bag you have just created.<\/p>\n\n

Achieve the Archive<\/strong><\/p>\n\n

The Achieve the Archive project continues: bring along your old FILA garments and donate them. You will personally contribute to preserving and passing on the brand’s heritage. As a thank you, you will receive a special gift.<\/p>\n\n

Useful information<\/strong><\/p>\n\n

\n When:<\/strong> Saturday 24 and Sunday 25 October
\n Opening hours:<\/strong> 10:00 AM \u2013 1:00 PM | 2:00 PM \u2013 6:00 PM
\n Admission:<\/strong> free, with mandatory booking on\n apritimoda.it\/en<\/a>\n <\/p>\n\n

The two days are organised into one-hour time slots, with guided visits. Places are limited, so we recommend booking as soon as possible.<\/p>\n\n

Admission is reserved for visitors with a booking. For capacity and safety reasons, we cannot guarantee entry without a reservation.<\/p>\n\n

\n For information:<\/strong>
\n +39 0150997011
\n info_fondazione@fila.com<\/a>\n <\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Open Weekend | ApritiModa 2026 Two days of history and creativity: discover FILA and create your own tote bag. On Saturday 24 and Sunday 25 October, the FILA Brand Experience Center offers a special opportunity: the Historical Archive will open its doors to the public, exceptionally accessible for this weekend. It is a unique opportunity […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19708","page","type-page","status-publish","hentry"],"yoast_head":"\nAPRITIMODA - Fondazione FILA Museum<\/title>\n<meta name=\"description\" content=\"Open Weekend | ApritiModa 2026 at the FILA Brand Experience Center: explore the Historical Archive, visit the Museum and customise your own tote bag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionefila.com\/en\/apritimoda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APRITIMODA - Fondazione FILA Museum\" \/>\n<meta property=\"og:description\" content=\"Open Weekend | ApritiModa 2026 at the FILA Brand Experience Center: explore the Historical Archive, visit the Museum and customise your own tote bag.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionefila.com\/en\/apritimoda\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione FILA Museum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionefila\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T10:32:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionefila.com\/wp-content\/uploads\/2026\/10\/Open-Weekend-Apritimoda-2026.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionefila.com\/en\/apritimoda\/\",\"url\":\"https:\/\/www.fondazionefila.com\/en\/apritimoda\/\",\"name\":\"APRITIMODA - 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