{"id":18972,"date":"2026-03-18T14:37:29","date_gmt":"2026-03-18T13:37:29","guid":{"rendered":"https:\/\/www.fondazionefila.com\/fashionably\/"},"modified":"2026-04-06T15:17:39","modified_gmt":"2026-04-06T13:17:39","slug":"fashionably","status":"publish","type":"page","link":"https:\/\/www.fondazionefila.com\/en\/fashionably\/","title":{"rendered":"Fashionably"},"content":{"rendered":"\n
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Fashionably Fit. Intersections of sport and fashion<\/h1>\n <\/div>\n
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With its return to the Milan Fashion Week runway last March 1, FILA revived one of its most\n distinctive aspects: the dialogue between sport and fashion. Long before it became a trend, the\n brand had already recognised the creative potential of the encounter between the aesthetics of\n the playing field and the language of the runway.<\/p>\n

Drawing on this tradition of cross-disciplinary engagement, on Tuesday, March 31, the FILA Museum\n Foundation convened the inaugural study day in the conference hall of the FILA Brand Experience\n Center, providing an opportunity to examine the relationships, languages, and perspectives\n across seemingly disparate worlds.<\/p>\n\n <\/div>\n\n\n

PROGRAMME<\/h3>\n
\n

9:00 Welcome<\/strong><\/p>\n

9:15 Symposium introduction<\/strong><\/p>\n

9:30 When sports are fashionable: the FILA Archive<\/strong>
\n Annalisa Zanni, Fondazione FILA Museum, Biella<\/p>\n

10:00 Tennis, what a style! The Maglificio Maggia case study<\/strong>
\n Roberta Varoli, Archivio Maggia 1790, Occhieppo Superiore, Biella<\/p>\n

10:30 Notes of contemporary sports<\/strong>
\n Daniele Menarini, Correre magazine, Milano<\/p>\n

11:00 Towards a culture of fashion<\/strong>
\n Irene Calvi, Alma Mater Studiorum – University of Bologna<\/p>\n

11:30 \u2013 12:00: coffee break<\/strong><\/p>\n

12:00 Street Heritage. Italian sportswear and hip-hop culture<\/strong>
\n Giuseppe Gatti, University of Turin (online)<\/p>\n

12:30 Cultures\/Subcultures: a history of FILA\u2019s catwalks<\/strong>
\n Daniele Licata, Fondazione FILA Museum, Biella<\/p>\n

13:00 Women and sports, women are sports<\/strong>
\n Maria Canella, Accademia Unidee Fondazione Pistoletto, Biella<\/p>\n

13:30 Reading streetstyle: urban culture in contemporary publishing<\/strong>
\n Francesca Spiller, Reading Room, Milano (online)<\/p>\n

14:00 Final discussion<\/strong><\/p>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fashionably Fit. Intersections of sport and fashion With its return to the Milan Fashion Week runway last March 1, FILA revived one of its most distinctive aspects: the dialogue between sport and fashion. Long before it became a trend, the brand had already recognised the creative potential of the encounter between the aesthetics of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18972","page","type-page","status-publish","hentry"],"yoast_head":"\nFondazione FILA Museum - Fashionably<\/title>\n<meta name=\"description\" content=\""Fondazione FILA Museum presents 'Fashionably Fit': on March 31 in Biella a study day to explore the historic dialogue between sport, fashion and streetwear\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionefila.com\/en\/fashionably\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fondazione FILA Museum - 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