{"id":18940,"date":"2026-02-26T15:56:20","date_gmt":"2026-02-26T14:56:20","guid":{"rendered":"https:\/\/www.fondazionefila.com\/runway\/"},"modified":"2026-04-24T11:42:58","modified_gmt":"2026-04-24T09:42:58","slug":"rally_della_lana","status":"publish","type":"page","link":"https:\/\/www.fondazionefila.com\/en\/rally-della-lana\/","title":{"rendered":"RALLY DELLA LANA"},"content":{"rendered":"\n
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\n \"Rally\n <\/div>\n\n
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RALLY DELLA LANA 1973\u20132023<\/h1>\n <\/div>\n\n

When the roar becomes memory<\/h2>\n\n
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The legend of the Rally della Lana comes back to life at the FILA Brand Experience Center.<\/p>\n

In Biella, there is a sound that travels through time. It is the roar of engines that, in 1973, first lit up the roads of the Biella area, turning a motor race into a collective story of passion, courage and identity. <\/p>\n

The \u201cRally della Lana 1973\u20132023\u201d exhibition is an immersive journey celebrating fifty years of history, people and achievements.<\/p>\n <\/div>\n\n

Opening hours and information<\/h3>\n
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FILA Brand Experience Center Via Cavour 17\/B, Biella<\/strong><\/p>\n\n

Opening hours<\/strong>: Monday, Thursday and Friday during regular opening hours<\/p>\n\n

Special opening<\/strong>: free admission on Saturday, May 30, from 10:00 a.m. to 5:00 p.m.<\/p>\n <\/div>\n\n

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\n \n Book your visit\n <\/a>\n <\/p>\n <\/div>\n\n

A fifty-year story<\/h3>\n
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The exhibition is more than a display: it is a narrative. A journey that guides visitors through the images, faces and moments that have shaped the Rally della Lana, from its first edition to the present day. <\/p>\n\n

Founded in 1973 as a national race dedicated to Giovanni Bracco, the Rally della Lana quickly won over the local area and its public, becoming a symbol of sporting excellence and belonging. Each year presented, each photograph on display, restores the heartbeat of a community that found itself in those hairpin bends, those challenges, that energy. <\/p>\n <\/div>\n\n

Inside the story<\/h3>\n
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The exhibition unfolds as a journey through time: an itinerary dedicated to 1973, featuring original materials and photographs; a chronological sequence covering all editions up to 2022; multimedia content that brings back emotions, sounds and atmospheres; and iconic cars that helped make the competition legendary. <\/p>\n\n

A story made not only of victories, but also of people, friendships and shared passion.<\/p>\n\n

\u201cHosting this exhibition,\u201d says Marta Benedetto, Vice President of the Foundation, \u201cmeans giving space to a living memory. The FILA Brand Experience Center is confirmed as a place where sport, culture and territory meet: a space where stories are not only told, but experienced. A commitment that reflects the values of the brand: authenticity, Heritage and the ability to transform the past into a contemporary experience.\u201d<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

RALLY DELLA LANA 1973\u20132023 When the roar becomes memory The legend of the Rally della Lana comes back to life at the FILA Brand Experience Center. In Biella, there is a sound that travels through time. It is the roar of engines that, in 1973, first lit up the roads of the Biella area, turning […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18940","page","type-page","status-publish","hentry"],"yoast_head":"\nRALLY DELLA LANA - Fondazione FILA Museum<\/title>\n<meta name=\"description\" content=\"Immersive exhibition at FILA Brand Experience Center celebrating 50 years of Rally della Lana, with iconic cars, archive materials and unique stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fondazionefila.com\/en\/rally-della-lana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RALLY DELLA LANA - Fondazione FILA Museum\" \/>\n<meta property=\"og:description\" content=\"Immersive exhibition at FILA Brand Experience Center celebrating 50 years of Rally della Lana, with iconic cars, archive materials and unique stories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fondazionefila.com\/en\/rally-della-lana\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione FILA Museum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionefila\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T09:42:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fondazionefila.com\/wp-content\/uploads\/2026\/04\/rally16_9-scaled.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fondazionefila.com\/en\/rally-della-lana\/\",\"url\":\"https:\/\/www.fondazionefila.com\/en\/rally-della-lana\/\",\"name\":\"RALLY DELLA LANA - 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