{"id":18447,"date":"2025-10-31T12:37:40","date_gmt":"2025-10-31T11:37:40","guid":{"rendered":"https:\/\/www.fondazionefila.com\/fila-brand-experience-center-opening\/"},"modified":"2025-11-05T08:50:31","modified_gmt":"2025-11-05T07:50:31","slug":"fila-brand-experience-center-opening","status":"publish","type":"page","link":"https:\/\/www.fondazionefila.com\/en\/fila-brand-experience-center-opening\/","title":{"rendered":"FILA Brand Experience Center Opening"},"content":{"rendered":"\n
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Official Opening of the FILA Brand Experience Centre<\/h1>\n <\/div>\n
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On 14 and 15 November, from 10 am to 4 pm, the FILA Museum Foundation will open its new headquarters to the public: the FILA Brand Experience Centre.<\/p>\n\n

An innovative and welcoming place, where history, culture and sporting identity intertwine in an immersive experience open to all. The centre is located in the brand’s historic headquarters in Biella, which once housed the FILA factory and nurtured the brand’s birth and growth.<\/p>\n\n

The foundation’s new layout and design take visitors on an immersive journey. It starts in The Time Tunnel, which displays FILA’s most iconic garments and continues through special areas dedicated to tennis, sport and performance. It concludes with a space that exhibits FILA’s advertising campaigns, from its early communications to the most recent marketing actions.<\/p>\n\n

For these two very special days, admission will be free. No prior reservation is needed. Visitors will be able to freely explore all the spaces, which have been adapted to accommodate wheelchairs and people with disabilities comfortably.<\/strong> Pets are welcome! And staff will be on hand to answer questions and queries. Interactive signage with QR codes will enrich the visit with additonal content, making the experience even more engaging.<\/p>\n\n

From 17th November onwards, the centre will be open to visitors by reservation, with a calendar of events for enthusiasts, families, students and curious visitors.<\/p>\n\n

The FILA Brand Experience Centre is not just a museum, but a place for meeting and dialogue. It has been created to preserve and share FILA’s cultural and sporting heritage with new generations.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Official Opening of the FILA Brand Experience Centre On 14 and 15 November, from 10 am to 4 pm, the FILA Museum Foundation will open its new headquarters to the public: the FILA Brand Experience Centre. An innovative and welcoming place, where history, culture and sporting identity intertwine in an immersive experience open to all. 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