White Line

Evonne Goolagong
30 June 2021

Meet the designer: Pierluigi Rolando – 11

In 1877 – few years after the launch of WHITE LINE – Pierluigi Rolando was still honored for how he renewed tennis style. In his memoir …

18 February 2021

Meet the designer: Pierluigi Rolando – 7

In 1975, also thanks to FILA’s growing success, America appeared as an adventure to face without fear, especially if we consider the appreciation for the Brand …

20 January 2021

110: The red felt pen

But here I am, I’m here, I am matter shaping itself in an artist’s hands. I’m observing him at work, not everyone has the privilege to …

13 January 2021

110: From behind the shrine

Am I dreaming? In this silence-soaked room, it’s a doubt that often comes to me. I observe the faces of the athletes on the walls, their …

7 October 2020

Meet the designer: Pierluigi Rolando – 4

‘Outfit’ is a word we daily use, maybe even abuse sometime: a striking contribution to its definition (at least in sportswear) came right from FILA and …

16 September 2020

Creativi in FILA

When we launched our Achieve the Archive contest last spring of course we aimed to enrich our archive, but most of all we wanted to create …

9 September 2020

FILA goes to Hollywood: The Firm

Movies about English working class’ anger are many and valuable: just think of Master Ken Loach’s entire filmography. Not mention the verve of Full Monty by …

2 September 2020

Meet the designer: Pierluigi Rolando – 3

During the Seventies designer Pierluigi Rolando didn’t only reimagine tennis players’ looks, but also another great revolution by FILA: sponsorships. It was the beginning of an …

15 June 2020

110: Silences and champions

People around me don’t talk that much. Pierluigi was reserved, as I already told you. He created me silently, the only sounds I could hear were …

15 June 2020

110: A Birthday

That’s how it all began, do you remember? After one month, I can confirm it: sometimes it seems I’m just dreaming. And thinking back to all …