Some of the stories told in this Blog are centenary, sometime even millennial. Some other ones, on the other hand, are young, current, perhaps our witness …
Talking about Italian hiker, Pierluigi Rolando referred – not without self-satisfaction – when, back from climbing, he revealed that he loved the horizontal white line placed …
The first is related to December 18th of that year, when Paolo Bertolucci and Adriano Panatta took over the Davis Cup in Santiago, Chile, in a …
Silvana, how did your FILA adventure begin? «I was very young, I literally did my time. I started in 1969, when the Maglificio Biellese factory was …
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important …
But here I am, I’m here, I am matter shaping itself in an artist’s hands. I’m observing him at work, not everyone has the privilege to …
In 1974 WHITE ROCK, the first sportswear line entirely devoted to mountain lovers, was launched with an international promotional campaign, through which FILA aimed to challenge …
Movies about English working class’ anger are many and valuable: just think of Master Ken Loach’s entire filmography. Not mention the verve of Full Monty by …
During the Seventies designer Pierluigi Rolando didn’t only reimagine tennis players’ looks, but also another great revolution by FILA: sponsorships. It was the beginning of an …
Can I turn on the fan? It’s so hot, in here As we video call Ray Giubilo, he istantly engages us with charming openness. Born in …
