The end of the Seventies marked the conclusion of the first important moment in FILA SPORT history, but Pierluigi Rolando couldn’t enjoy it in the best way.…
In 1877 – few years after the launch of WHITE LINE – Pierluigi Rolando was still honored for how he renewed tennis style. In his memoir the…
Talking about Italian hiker, Pierluigi Rolando referred – not without self-satisfaction – when, back from climbing, he revealed that he loved the horizontal white line placed knee-high…
The first is related to December 18th of that year, when Paolo Bertolucci and Adriano Panatta took over the Davis Cup in Santiago, Chile, in a final…
During the mid-Seventies the rise of FILA SPORT grew at an exponential rate. The athletes sponsored by the brand kept on winning at the most important tournaments,…
In 1975, also thanks to FILA’s growing success, America appeared as an adventure to face without fear, especially if we consider the appreciation for the Brand overseas.…
‘Outfit’ is a word we daily use, maybe even abuse sometime: a striking contribution to its definition (at least in sportswear) came right from FILA and White…
During the Seventies designer Pierluigi Rolando didn’t only reimagine tennis players’ looks, but also another great revolution by FILA: sponsorships. It was the beginning of an era…
But Pierluigi Rolando’s memoirs are flaring, an atlas of words full of self-confidence, energy and passion. This ardour is the same that led him to create the…
