Established in 2010 by the president of FILA Gene Yoon, the FILA Foundation Museum aims to share and preserve the history of the brand. It has been a member of Museimpresa (the Italian Association of Business Archives and Museums) since 2014. We promote business culture with a focus on fashion and industrial history and integrate new technologies to engage audiences with immersive experiences.
We are a unique institution that acts as both an archive and a museum. We work towards the preservation, research, exhibition and innovation of our valuable legacy for the general public.
The FILA Museum is about to make a surprising move.
The FILA Museum is returning to its roots, and going back to where it all began.
Inside the original Biella factory, where the first thread was spun, the first logo created, and the first ideas came to life, something new is happening.
The building has been transformed. The spaces now speak in a new way, but the spirit remains the same — the spirit of those who made the impossible real, dressed icons, and defied limits.
What secrets lie behind those doors? What’s hidden in never-before-seen archives or among forgotten prototypes?
Even the white walls seem to know something you don’t — yet.
